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The 23andMe Breach: A Privacy by Design Wake-Up Call”

4 min readJan 4, 2024

In the intricate landscape of customer service and cybersecurity, the 23andMe data breach stands as a pivotal case study, offering invaluable insights and serving as a wake-up call for industry leaders. This comprehensive analysis delves deeper into the incident, its implications, and the vital lessons it imparts, all viewed through the lens of ‘Privacy by Design’, a concept pioneered by Dr. Ann Cavoukian.

Image Credits: David Paul Morris / Bloomberg / Getty Images

Unpacking the 23andMe Data Breach

23andMe’s breach was not just a minor glitch but a major security lapse, compromising the genetic data of millions. This breach highlighted a common yet overlooked vulnerability: password reuse. The DNA Relatives feature, innovatively designed to connect people based on genetic markers, inadvertently became a gateway for data exploitation. The irony here is profound — a feature meant to bring people closer became a tool for privacy invasion, impacting millions of users.

23andme Genetic Data offered for sale online — Source: akto.io

In a digital era where data breaches are alarmingly common, with a reported average cost of $3.86 million per breach according to a 2020 IBM report, such incidents are more than just statistics; they are stark reminders of the…

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Aymen Ismail
Aymen Ismail

Written by Aymen Ismail

🌍Globetrotting Customer Engagement & Experience Visionary. 🏅Voted twice Customer Engagement Industry Champion. Disrupter, Passionate Soeaker & Legacy Maker.

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